EXPORTER OF THE YEAR
The Lithuanian Exporter of the Year award presented by the Lithuanian Confederation of the Industrialists has been granted to KIKA GROUP, UAB, which manages a modern pet food factory as well as a retail network in Lithuania and Estonia.
The company has been awarded not only for the unusual export directions, such as Taiwan, South Korea, Japan, and Saudi Arabia, but also for the scale of the export: more than a million dogs and cats are fed the company feeds all over the world.
Another criteria, investments into development and modernisation, was assessed as well. In 2018, the company invested approximately 5 million euros into the shop network and more than 3.5 million euros into the modernisation of the factory.
“We are a very versatile company and we have the so-called 5 know-how related to export. Not only do we offer products, but also an entire business model and the instrument package on how to develop a business in a foreign country. We are retailers – this allows us to understand the customer’s shopping habits, also we are wholesalers, i.e., we are in the shoes of the customers to whom we sell products. Lastly, we are producers and exporters – we apply the best practices from different countries in various markets. What is more, the founders of the company have a kennel, which raises a number of European and World champions and is in the TOP 6 of the world’s best kennels.”, says Paulius Ausmanas, Export Manager of the feed factory AKVATERA LT, UAB, a subsidiary company of KIKA GROUP, UAB.
The export activity of KIKA GROUP, UAB, which started 6 years ago, now, is completely smooth. According to Mr. Ausmanas, after opening difficult markets in the first years and establishing good practices in new markets, now we have achieved the phase of accelerated sales and new opportunities.
The feed Nature‘s Protection of Super Premium level and meeting the highest quality control standards became the trump card of successful export growth. The quality of the feed produced in Lithuania is strictly surveyed, therefore, it meets even the strictest requirements of foreign partners.
Lithuanian Exporter of the Year award, according to Mr. Ausmanas, will not only help to value the Lithuanian production more, but also it will become a new argument in negotiations with foreign partners.
In 2019, the company plans to expand the development in foreign markets – from 50 up to 60 export countries. In addition, the company intends to invest into the shop network.